I’ve been wanting to bring Tara Swiger out to the Northwest for a few years now (ever since Maker’s Nation started), but we just couldn’t seem to make it happen for one reason or another. But School House Craft is the perfect fit, and I’m excited to bring Tara here from Johnsonville, Tennessee, to join us in a few weeks and share her knowledge with you. Naturally, I’m putting her to work—she’ll be teaching three workshops over the two days, ranging from paying yourself to building a customer path and getting things done.
Tara Swiger is the author of Market Yourself, a system for creating a marketing plan for your craft business. She began her entrepreneurial journey as a yarn-maker, quit her day job in 2009 and has been teaching and writing for handmade businesses for over 5 years. Her superpower is translating complex business principles into the language of artists and makers while creating doable Action Plans.
Tara’s taught marketing and business growth to traditional artists in rural North Carolina with the non-profit Handmade in America, to yarn shop owners at TNNA, to fiber farmers at the Camelid Conference, to makers at Craftcation and she’s taught 4 classes with CreativeLIVE.
Building Your Customer Path: Get the people who love your products to pay for them
As a crafter you have plenty of admirers, yet persuading someone who is interested in your work to become a paying customer is no small feat. Learn how you can create a customer path that gets people to find you, fall in love with you, and then pay for them again and again.
Pay Yourself: Find the Profit In Your Creative Business
You want gorgeous, growing, beaming support from the work you love. You work hard, implement your ideas and move towards your goal. But you still wonder: How do I actually get there? To the point where I’m making money, paying myself and building something sustainable? There’s a way to pay yourself and still feel like a human. And an artist. The way you profit and remain human is simple, and Tara will show you how.
How To Get More Done: Create a Workday You Love
Stop fretting over the limited number of hours in a day and get to work – the smart way! Tara will lead you to create your own simple action plan to manage your time, your business, and your family life more efficiently.
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