We are excited to announce our 6th annual Fall School House Craft Conference for creative entrepreneurs!
In our sixth year, and now under the umbrella of Maker’s Nation, we’re returning October 16–17, 2015 to host two days of focused small business classes and workshops led by some of our community’s most knowledgeable and inspirational speakers. We’ll also provide you with many opportunities expand your network and connect with your peers.
Choose from a dozen business classes in six sessions ranging from how to navigate contracts and legal documents to pricing and marketing your work. You’ll meet fellow handmade artists and crafters, flex your creative and business muscles in tandem, and come away from the conference with a stronger community and better skills to tackle your creative business and come out on top.
We’ll also have some structured activities that will keep you on your creative toes, open Q&As with our teachers and speakers, and round things out with a craft social where you can get your “make” on with your fellow creative entrepreneurs.
Who should attend this year’s School House Craft Conference?
Artists, Crafters and Makers, both emerging and experienced, who are looking to invest in their businesses and learn a wealth of information that will help them start, run, and grow their small creative businesses more efficiently and with greater success.
With focused class offerings you will learn useful entrepreneurial skills that you need to know along with lessons you never knew you needed from some of the best teachers in our industry—all in one weekend!
In addition to our fabulous classes, you will hear from inspirational keynote speakers, attend helpful roundtable group discussions, participate in networking events, and enjoy delicious munchies, lunches, and snacks throughout the conference!
When:Friday and Saturday, October 16–17, 2015
Where: Sunset Hill Community Club in Ballard
Address: 3003 NW 66th Street, Seattle, WA 98117
Cost: $155 for two-day pass (early-bird pricing through September 22 at $135); $85 for one-day pass
Tickets are now available!
Speakers and Teachers
Katie Hunt is the founder of Tradeshow Bootcamp, a business coach and mentor to creative entrepreneurs. Katie earned her MBA in marketing and finance from Loyola Marymount University and has spent the last 15 years coaching small businesses on marketing and business development strategies. Katie’s strengths lie in connecting people and bringing ideas to life—brainstorming, making a plan, and executing. Through TSBC, Katie has hosted more than 100 webinars, 8 conferences and coached over 525 independent artists and small businesses. She has a passion for creating, a mind for business and a strong desire to help others succeed. When Katie is not cheering on TSBC alums or dreaming up new programs, you can find her planning adventures with her husband and three young children (ages 5, 4, and 1.5)
Kim Werker is a writer, speaker, and freelance editor who tries to make something – anything—every day. Many of those things are awful; some are not. Her latest book, Make It Mighty Ugly, is based on her Mighty Ugly project; it’s a handbook for vanquishing creative demons by confronting them head-on. Learn more about her work, appearance schedule and ragtag adventures at kimwerker.com. For more on Mighty Ugly, including links to resources and a book-club guide, visit mightyugly.com.
Tara Swiger is the author of Market Yourself, a system for creating a marketing plan for your craft business. She began her entrepreneurial journey as a yarn-maker, quit her day job in 2009 and has been teaching and writing for handmade businesses for over 5 years. Her superpower is translating complex business principles into the language of artists and makers while creating doable Action Plans.
Tara’s taught marketing and business growth to traditional artists in rural North Carolina with the non-profit Handmade in America, to yarn shop owners at TNNA, to fiber farmers at the Camelid Conference, to makers at Craftcation and she’s taught 4 classes with CreativeLIVE.
Marlo Miyashiro (a.k.a. Marlo M. and IMakeCuteStuff) has been in the retail and wholesale handmade craft industries for over 20 years, creating and selling her work to over 200 stores across the country and abroad. She is a jeweler by trade, crafter of sewn things, teacher of techniques, instructor of product photography, and mentor / arts business consultant for emerging artists. She is also one the organizers for the Seattle Handmade (formerly etsyRAIN)—an active community of over 1500 artists and craft makers who reside in the Puget Sound region of Western Washington State.
Jena Nesbitt is a creative influencer who has worked extensively in product based industries, including fashion, food, and gifts. She is a trend forecaster, product developer, merchandiser, teacher, and textile designer. In late 2014 Jena co-founded The Creative Roundtable, a community organization faciitating weekly discussions and monthly meet-ups for creative business owners. She is also the author of the Creative Canvas, a visual business model tool built specifically for artists, designers, and creative businesses.
Molly Maloney is an artist and crafter who moonlights as a business attorney. Her client base ranges from nonprofit arts organizations to 502 businesses, from landscape architects to naturopaths. While writing contracts, forming LLCs, and advising clients on risk-management is good for paying the bills, Molly much prefers the peace of mind that comes from printmaking, art journaling, painting, and crafting. In an effort to unite these seemingly disparate vocations, Molly began educating fellow artists and makers about legal topics through in-person events and small group discussions.
Caitlin Bacher is a speaker, blogger, online course creator, and consultant for creative biz owners who want to increase sales with social media. Without any formal business training, she founded Little Farm Media in 2014 as a side project while she stayed at home with her young daughter. Within a year she grew her business to five figures a month by implementing her unique social media strategies.
Sign up for Caitlin’s newsletter at Little Farm Media and get access her Facebook group: Creative Biz Owners. This group is filled with thousands of Creative Biz Owners just like you. As a special bonus, you will receive access to a ton of digital freebies that will help you nail your social media strategy.
Caitlin lives in the San Francisco Bay Area with her patient husband, spirited daughter, and grumpy cat. When not helping others build their creative empires, she can be found watching BravoTV, attempting yoga, and eating Twizzlers.
Jehn Glynn is a visual designer, co-founder of The Creative Roundtable, and a YouTube believer. Her YouTube channel features videos about design, self-employment, and life in general. You can also find her snapping and filtering with two different Instagram accounts—@heylooktypography and @jehnglynn. Learn more about her work and read her blog on her website.
Sharon Fain passionately believes that makers need to be celebrated and connected in community. After a decade plus in marketing working with creatives, she co-founded Academy of Handmade Artists and Supporters (AHAS) to connect makers online and off and celebrate them through the peer-voted AHAS Awards. She is the driver behind Academy of Handmade’s content and programming strategy and loves seeing maker businesses thrive.
With 150+ members and chapters in LA, Orange County, San Francisco and soon in Minneapolis, San Diego, Portland and Seattle, AHAS is looking to be a national presence. You can stay connected with Academy of Handmade through their weekly newsletter and be in the know when membership opens.
Sharon makes her home in sunny Los Angeles with her husband and team of three useless co-workers (AKA her dogs). When she’s not fangirling makers and planning awesome ways to support them, she runs the marketing consulting practice Right Brain PR, attempts various needlecraft and tries out new recipes on said husband.
For full class descriptions, go here: 2015 Full Class Schedule
Friday, October 16
8:30–9:00 — Check In
9:00–9:15 — Welcome from Isaac Watson, founder of Maker’s Nation
9:15–9:45 — Keynote: Katie Hunt
9:45–10:00 — Break
10:00–11:30 — Class 1
Your Creative Canvas: Mapping Your Business at Any Stage – Jena Nesbitt
Building Your Customer Path: Get the people who love your products to pay for them – Tara Swiger
11:30–12:30 — Lunch (provided)
12:30–2:00 — Class 2
Getting the Big Picture: Product Photography Essentials for Online Sellers – Marlo Miyashiro
Legalese: Understanding Contracts and Avoiding Pitfalls – Molly Maloney
2:00–2:15 — Break
2:15–3:00 — Round Table Sessions: Your Next Best Step
3:00–3:15 — Break
3:15–4:45 — Class 3
Pay Yourself: Find the Profit In Your Creative Business – Tara Swiger
Holiday Sanity: Preparing For (and Surviving) the Retail Holiday Season – Sharon Fain
4:45–5:30 — Teacher Q&A
6:00–9:00 — Happy Hour (optional)
Saturday, October 17
8:30–9:00 — Check In
9:00–9:15 — Welcome and Announcements
9:15–9:45 — Keynote: Kim Werker
10:00–11:30 — Class 4
How To Get More Done: Create a Workday You Love – Tara Swiger
Selling Wholesale: Is it the Next Step for My Business? – Katie Hunt
11:30–12:30 — Lunch
12:30–2:00 — Class 5
Line Sheets & Catalogs: Setting Yourself Up for Wholesale Success – Marlo Miyashiro
Mighty Ugly: Embrace Your Creative and Business Demons and Slay Some While You’re at It – Kim Werker
2:00–2:15 — Break
2:15–3:00 — No Sugarcoating Allowed: Rapid-Fire Product Review
3:00–3:15 — Break
3:15–4:45 — Class 6
Pins and Needles: Make Your Pinterest Account Work for You in 90 minutes or Less – Caitlin Bacher
The Question Ladder: Interviewing Your Customers Without Them Knowing It – Jehn Glynn and Jena Nesbitt
4:45–6:00 — Teacher Q&A and Craft Social